Let’s talk about 11 powerful strategies for mobile apps marketing. Building an app takes a massive amount of hard work, devotion, time, and money. However, without a mobile app marketing strategy in order, you can expect the best apps to be lost in the crowded app marketplace. At present, everybody uses a mobile device which has created a huge market for mobile apps. Alas, many apps are never brought to light because a powerful marketing strategy does not back them.
But that’s about to change with these powerful strategies that will help you create a stellar mobile app marketing strategy to take your app to the right audience in the least possible time. Mobile app marketing, when done right, produces impactful results. This guide will look at how you can leverage app marketing to engage, retain, and grow your customers.
STEP BY STEP Powerful Strategies for Mobile App Marketing in 2021
Step 1: Create an irresistible app
Building a high quality app is very hard. All of that is wasted if no one knows what your app does, or you can’t attract people to download it. –David Britain, CTO Top Hatch.
Humans are visual creatures. We are often drawn towards esthetic visuals. Hence, an app design that speaks and represents should be the first step to promoting your app, the interface, and the app icon. Designing an inviting app icon that users can’t ignore is hard. It takes skill and proficiency to create an icon that depicts your app very well.
After designing your app, can you boldly say, “I am happy with my end product?”
Step 2: Take great screenshots of your app interface
Think of App Store screenshots as advertising banners that engage the user into wanting to learn about the app and then download it – Steve Young, Founder AppMasters App Marketing Agency.
Whether you’re a designer, developer, or marketer, app screenshots play an increasingly important role in the success of your app. App screenshots have become a vital tool in the developer’s fight for downloads. Both Apple and Google have restructured their app stores to favor good-looking screenshots and punish poor ones. Screenshots are the first impression your app gives your customer. When throwing together screenshots before submitting an app, here are some points to consider.
- Screenshots comprise almost 75% of the app listing on the App store search result page.
- Localized screenshots can significantly increase downloads (30% improved conversion over English ones).
- Localized screenshots open your app to entirely new and large customer bases. Apple and Google app stores have made screenshots more prominent – now more visible than the app description test.
- A customer’s perception of the quality of your app is primarily influenced by the quality of the app’s screenshots.
- Customers are influenced faster through virtual communication than written communication.
- Customers often compare screenshots to competitors to validate potential purchases.
Great screenshots help reduce users acquisition costs, especially during launching and marketing campaigns. Sharing your screenshots on platforms lets your audience have a clue of what they stand to get with your app.
Step 3: When you launch, Make it big.
According to the former CEO of AppVee and AndroidApps, Alex Ahlund, the average cost of developing a mobile app is $6,453. However, utilizing app creator software like SwiftSpeed Appcreator can be lesser, as low as $7. Wherever you fall on that spectrum, the money and resources you dedicate to conceptualizing a truly great mobile app can all be put to waste if you don’t orchestrate a proper mobile app launch. You may want to claim your accounts on social media and use them to actively generate interest, showcase the app and solicit feedback and ideas from your users.
When your app launches, be sure to change the link in your social media bios to direct to the App Store download. Remember, your goal isn’t site traffic; you want to derive downloads. Spend time creating content that clearly explains how to use your mobile app. Blog posts, press releases, social media marketing, website, and email marketing copy are all inclusive. We will discuss more on this in the next few steps.
Step 4: Promote your app with video demos
It has been proven many times that video is the one that produces the best engagement simply because it introduces viewers to a product in the best possible way. Some video ads of products have become legendary, and today marketers consider them iconic examples of what impact a video ad can produce. We can clearly attribute to such ads like 1984 Apple’s Macintosh computer commercial or the more recent example of Swiftspeed Appcreator software commercial. In both cases, the reason for their success was that they’d triggered an emotional reaction and created a strong bond with a product.
Mobile apps are no different from any other product when it comes to creating a video ad. It’s about introducing people to a product, where to get it, and creating an emotional bond in the best-case scenario.
Step 5: Engage with infographics.
For most people, images are the most effective way to process information. In the same way that kids prefer picture books to plain-text literature, adults resonate better with visually rich charts and diagrams compared to traditional descriptive paragraphs. With decreasing global attention spans, it’s important to give users a way to absorb valuable content quickly. That’s why infographics have become a powerful and widely used tool among communication teams.
To make compelling visuals, teams need to brainstorm consistently and carefully watch design trends. However, once you’ve designed an infographic, its performance can outlive other content formats by years. Infographics are an engagement magnet on social media, perform well in email campaigns, and effectively reuse the brand’s older content. To create designs that resonate with readers and encourage them to learn more about the brand, explore creative infographic ideas.
Step 6: Take to media advertisement
The best and the most powerful strategies for mobile app marketing in 2021 to leverage social media for promoting your mobile app is by using paid social media advertising. Almost all social media platforms offer advertising options and are efficient to increase mobile app user engagement. So you can choose which ones would work the best for you to get the attention of your target audience.
Twitter, Facebook, Instagram, Pinterest, LinkedIn, and other digital platforms allow you to expand your web presence and let you directly communicate with all your target audiences. If your application targets a specific age group, identify the popular social sites among all the people in this demographic and use them effectively.
According to recent statistical reports, Google Ads are responsible for driving almost half of the mobile app downloads. With 50% paid advertising analytics and a consistent decline in organic reach across websites, it has become essential for app creators to boost their app visibility through paid ads on multiple websites.
YouTube ads work similarly to all other social media platforms. However, the biggest advantage of YouTube advertising is that the platform is now a mainstream media platform. It has replaced television and traditional advertising outlets. Now, most of the exposure that audiences get is mainly through YouTube. It allows you to have your own dedicated channel where you can consistently put out video ads.
Sponsored posting is yet another effective way to reach your targeted audience. It mainly works through platforms like Instagram and Facebook, where you technically pay the platform to advertise your app and reach a particular audience demographic.
Step 7: Create interesting content
Start writing blogs/articles well in advance of your app launch date. This way, when it’s time to introduce your app, you will already have enough followers. Advertise your app in a way that answers the related queries for the people. You don’t necessarily have to stick to blog posts. You can expand your content type depending on the platform you pick. Or you can create a generic marketing campaign that works on all platforms.
For instance, you have a writing app that offers personal statement writing services. You can make short and snappy videos of people struggling with writing and then finding the solution in the app. You can easily put it up on both Instagram and YouTube, and it will work just as effectively for both.
Step 8: Email Marketing
Nearly 70% of people open their email on their mobile phones; it is an excellent chance to drive customers and notify them about your product and service. Through email marketing, promote brand content, share product/service updates, upcoming hype events, and offer discounts.
Also, email is a great way to maintain good relations with your target audience in a personal way, whether it is a birthday email, offers/discounts, or a personalized content recommendation.
Related: How to Increase Your App Installs
Step 9: App Demos & Free Trials
App demo is a great way to engage your customers. If you have a subscription service or paid app, allow the first users to use it or experience it free of cost. Through this trial period, you can highlight your app features and inform users, after the trial period, which features they will miss. Show subscription or purchase messages frequently to remind them how many days are left to end the free trials.
Step 10: Referrals & Invites
A referral program adds a viral component to the user acquisition model and reduces customer acquisition costs. It offers benefits to the users to share or refer your application to their channel. Indirectly, your app gets a chance to reach maximum people at a minimum cost.
- Make referral codes easy to share.
- Go beyond cashback and rewards.
- Encourage bragging.
It would be best to offer your users a bonus when they promote your mobile app online is a surefire way.
Step 11: Reviews
Did you know that 63% of companies collect and implement the feedback from mobile app reviews? Once the initial concentrated marketing effort is over, you need to change your marketing focus from user acquisition to user retention and product-market fit. Ask your users for feedback: Do you have enough app users? If yes, then it’s excellent news. It is a sign that people have started loving your app. Share with them a popup invitation to get a review. It helps you understand your application position in this market. Also, ensure to resolve negative reviews promptly.
A Final Word
There is a whole bunch of options when it comes to marketing your app. It’s unnecessary to try every strategy, and some are naturally a better fit for the type of app you have created. Regardless of the strategies, you choose to pursue, the most important factor to keep in mind before you embark on your app marketing journey is the emphasis on creating long-term sustainable relationships with users. This is the fundamental difference between traditional digital marketing and mobile app marketing. Long-term relationships will always lead to profitability and longevity for your technology product.
Take a look at any of the most successful apps, from Apple Music, SwiftSpeed Appcreator, and Uber. Notice that they all have a knack for creating long-term relationships with their user base. Even for apps that don’t operate on a SaaS model, building relationships with users is still highly valuable. The longer a user is active on your app, the more opportunities you create for future conversions through in-app purchases and more. Always keep this in mind when constructing and implementing a mobile app marketing strategy.
Thanks for reading, and may the app marketing gods smile upon you!