Do you want to reach your clients where they are? How about sending a nice push notification now and then to say, “Hey, remember us? “This, in a nutshell, is what push notifications will do for your business: drive more sales to your mobile app.
Push notifications alert buyers of the products in your app and drive sales.
Before we get down on how to Drive More Sales To Your App With Push Notification, First, what are push notifications?
Do you know the updates you receive on your mobile phone? Those that aren’t calls or voicemails? Yeah, there’s a fair possibility that these are push alerts or push notifications. Apps such as Facebook and Twitter use this function to inform customers of changes to the activity, information, notifications, and other events inside the app. These alerts are used for all sorts of users, from games to social networks to everything in between.
Push notification can be a tone, an onscreen warning, a badge, or a combination of all these things. Typically, customers can pick if they want notifications to be alerted in most apps.
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Can push notifications be vital to your business success?
Ok, in brief, yeah. If your marketing strategy involves a mobile aspect, as most sound marketing tactics do, you may want to avoid this deceptively easy “cash cow.” But even if your marketing strategy doesn’t include a mobile one yet, you will want to reconsider things after analyzing some of the details.
Time and time again, push notifications have proved to be successful.
It would be best if you used push notifications for the following reasons:
- 26 percent higher available thresholds come from mobile apps
- 92 percent higher rates of mobile app retention
- The important rise in committed and involved users
Push notifications vs. e-mail
Okay, so I know what some of you are saying about Doubting Thomas: “I have fantastic open rates for my email campaign. Why do I need a mobile app push notifications? ”
Swiftscores (GPI) analysis showed that opt-in push notifications drive a 26 percent higher open rate in their apps: In the first six months after installing, the report also evaluated more than 2,400 applications and 500 million push alerts. In the ever-important first month of download, researchers also observed that the retention rate for those who opted for push alerts was almost twice that for those who opted out of notifications. Now think if push alerts weren’t an option, and you’re sure to see missed potential buyers.
Are all push notifications generated the same?
With one provider reporting 30 to 60 percent of open rates (a wide range) and others reporting more than 90 percent, you might have realized that there are some variations in results. Push alerts simply work best to boost purchases in some applications, but luckily, you don’t have to be far-sighted to know if you’re going to. Only understand the business and follow some good practices.
Let’s get started with the industry. According to the Urban Airship Good Push Index (GPI), push alerts perform well for some sectors than others.
This is the average industry opt-in rate:
Media = 50 percent;
Sports: 48 percent
Retail = 46 percent
Gambling = 46 percent
Entertainment = 40 percent
Sports = 35 percent
Does that mean you’re not going to worry if your brand is for gaming? It’s definitely not. It just means that you’re expected to control your standards. Among all those who download your app, about 40 percent would encourage you to send them a push notification.
Push notification best practices
Now that you’re convinced of the benefits of push alerts let’s get down to brass tacks and chat about how to get them to work for you.
Here are some of the recommended practice for push notifications that can help you run a good campaign:
1. Send them at the right moments: Any updates would inevitably occur when activities occur. The sale is an example of a planned push notification. Imagine how the clients would feel if they wake up at 3 a.m. To figure out why you’re selling all over the web.
2. Also, offer value: Never send push alerts for something irrelevant. Understand how customers use the app and deliver updates that add meaning to you and the user in any way. If in question, ask yourself whether the update could cause user interaction. If so, this is a nice update. Unread push notifications will appear in the badge app icon.
3. Don’t be too “pushy.” to Drive More Sales To Your App With Push Notification: Some brands overdo it because push alerts are far too effective. Try to visualize how much a message form would be received before you turn it on. If users get frequent contact from you, they are likely to get irritated and turn off all alerts.
4. Still allow for an opt-in. Bear in mind that consumers still have a preference. Your impulse may be to allow people to receive push alerts, but bear in mind that the alternative is to uninstall your app altogether.
Push notifications are some of the easiest ways to boost sales, and they typically provide the audience with a welcome update. The trick is to know how to use them properly to maximize open and retention rates. Although some experimentation is recommended, try to follow best practices to avoid offending the audience: And if they’ve signed out or uninstalled the app, there’s a high probability they’re never going to come back.
What are your views on push notifications, and how do you drive more sales to your app with push notifications? Have you used them on Swiftspeed Appcreator to boost sales to your brand? What were the results of that? Please let us know in the comments below!