eCommerce mobile app is the new frontier in the digital economy. Purchases are being made on the internet more than ever before. The argument is true in all sectors on a global scale. The Internet’s size and ability in conjunction with Android or iOS mobile app access have made it possible for you to access customers anywhere, wherever, and very fast. Although the sort of devices you are targeting them on can significantly impact your business success.
Making the transition to using mobile devices has literally taken over our lives. According to a recent survey by Statista, it is discovered that 96% of adults in the US have a cell phone, which is used in several ways. . As among most other nations, 81 percent of the populace owns a mobile smartphone. Just look around; people from different parts of the world are stuck with these devices and walk around with them every day.
As a business owner, you need to be conscious of this and adjust fast with your business integration to the digital market. How would you use this knowledge to improve online sales preemptively? The simple answer is your business needs a Mobile App.
With a website alone, your eCommerce business may never achieve its maximum capacity or your projected potential. You can instantly realize that all is going in a mobile direction if you study the most current eCommerce trends.
But do you actually need an eCommerce mobile app? YES, you do, 100 percent!
All too often, I consult with business owners who are satisfied with their eCommerce sites, development, sales, and revenue. So they see every justification why a mobile app is essential to their eCommerce business.
That was my inspiration for composing this guide. If you want your brand and website to be relevant in the coming years, you absolutely need to build an eCommerce mobile app. Here’s why:
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eCommerce Mobile App is Trending
Sales from mobile phones have totally taken over the market. Look at the sale figures for mobile devices and see what percentage of your consumers bought from mobile devices. Most likely that more customers buy products on your website from tablets and smartphones than they do on personal computers.
It has been observed that 67 percent of all eCommerce orders come from mobile phones.
By 2023, mobile commerce will dominate 73% of all eCommerce sales around the globe. Mobile shopping is popular already; people are used to it. It is much more comfortable than waiting to get on a computer to make purchases or shop for products.
Consumers are choosing everywhere. Mobile Commerce helps users to shop on the bus, train, Uber, or anywhere. They shop online after their lunch break or when they’re getting a coffee. It’s all too convenient. The easiest way to get visitors to your eCommerce site is through a mobile app.
eCommerce mobile apps are rising at a rate of 54% per year. That’s the highest rate on any app category. Here is some insight on that. The growth rate of mobile app usage for all sectors is 6% per year. So eCommerce shopping is up to 48% more than the usual average.
Sometimes making a good decision may be achieved by reading between the lines.
E-commerce is a major mobile market. Shopping apps are increasing in popularity faster than all other categories of apps. So by default, eCommerce mobile apps will lead to generating more revenue.
Consumer Prefer eCommerce Mobile App To eCommerce Website
Are you currently selling eCommerce products from mobile devices without a mobile app? I’m assuming that the answer is yes. Anyone may like to look at the data and be happy to reach mobile devices through their digital platform. But you’re barely scratching the surface.
Don’t get me wrong about that. Whether or not you have an app, a mobile website is essential. In fact, 85 percent of people say that the mobile website should look as good or look even better than the desktop version.
Besides, 88 percent of consumers are less likely to return to a mobile website due to a bad experience. 47 percent of people expect a mobile site to be loaded in 2 seconds or less.
So having a mobile-friendly site is definitely the first step towards generating eCommerce sales from mobile users. But at the end of the day, the following statistic is the most important thing:
78% of consumers would rather use an app to buy from an eCommerce store than a mobile website. That’s right, 78%.
Only let that sink in. This means that if you’re currently going to get 100 mobile transactions a week, about 80 of those people would prefer to buy from your mobile app. They are the current clients. Imagine how many people you neglect because you don’t have an app.
Here are the factors in which people like using applications on cell phones over mobile websites. Convenience and website speed are the two primary factors. Overall, eCommerce mobile apps offer a better shopping experience. Look at the habits of your own life. If you’re going to buy something online for yourself, would you prefer to buy something from a website or an app?
No matter how fast or responsive a mobile website may be, the app will always provide a more optimized user experience. So if your eCommerce site doesn’t have a mobile app, you’re neglecting most of the market while providing less than the best experience for your existing customers.
Market Advantage over Competitors
All of this is only a follow-up to the previous point. At this present time, a mobile app version of your E-commerce website will give you a definitive lead. Customers would prefer to buy from mobile apps over your website. As time goes by, they will switch away from all online purchases you have as they shop from the mobile apps. At this point, the fact that you already have mobile sales right now is fortuitous, but it will not last long.
And though it may be more of a benefit to have an app that integrates with eCommerce, it is in your best interest to create an Ecommerce mobile app as well.
If a web visitor is a little torn between deciding between you and your rival, the app offers a justification to migrate to choosing your platform.
Some people are saying that you’re stubborn and inflexible. It’s true, you are both, but at the same time, you’re versatile. This balance is needed to help you. Some major players in your business niche don’t have a mobile application, so they don’t expect you’ll have one anytime soon either. You can utilize this to edge your competitor and be at the top.
No offense, but if your rival doesn’t have a mobile app and you do not think you need one too, you lack mobile app development competency.
We now live in an environment that is being co-petitioned by several of the E-commerce platforms. There’s a wide range of kitchen items available to them at the grocery store. Over 95 million people in the US (US) have Amazon Prime (Amazon’s membership).
Sure, Amazon does not make all the items they sell. But are you special like that? Is it likely a consumer will get something similar from a different brand on Amazon’s app? I’m not sure.
So as you browse the pages, audiences will still be saying, “I bought this product at Amazon.” If you cannot meet those expectations, you can submit only one form of product; and your buyers won’t have an incentive to buy from you.
Without an eCommerce mobile app, it isn’t easy to properly enjoy this shopping experience to some degree. Keep something else in mind. Website will give you a strategic edge now, but they won’t forever. Everyone will have a mobile app in the future. Having an eCommerce app for your brand product will give you an edge for now. You’ll be the first to get one in your business niche.
Offer Personalized eCommerce Shopping Experience.
eCommerce Mobile App Mockup for Shoes
Personalization is key to eCommerce growth. You are now using customized approaches to drive eCommerce sales. For example, if a customer signs up to receive emails from your business, you could segment them by age, gender, or location. Then you can tailor your email to their interests.
If a user visits your website, you can use location-based tips. t If you sell clothes, a customer in NYC in December shouldn’t see bikinis, but a customer in Miami may. This is because of weather in these locations tailored to the audience based on their visits to your website. Any of the more popular eCommerce websites adopt this model.
A mobile app makes personalization easier. For an app, you can monitor the user’s user profile and give personalized suggestions. You can do this from a website, but you need to log in any time you use that. It is much better for an app. 63% of customers want a tailored service when they buy online. This number has risen from 57% two years earlier. Overall, this pattern is optimistic.
Combine this targeted ads technique with the push notification campaigns. You should send more targeted alerts to users instead of sending a general message to all. Consumers may view their purchasing history in an app, making it easier for them to reorder the same items. These user profiles can also be used to monitor customer rewards.
eCommerce Mobile Apps can Significantly Increase Customer Loyalty.
Promoting service quality is a perfect way to get consumers to spend more money. Getting an eCommerce mobile app makes it easy for consumers to engage in the loyalty program. Consumers are 82% more likely to buy from stores that offer loyalty schemes.
This is something you can take advantage of. An app provides consumers real-time access to their services and customized based on their experience. The loyalty program encourages investing more money to achieve the next incentive. Here are a couple of samples of my hypothesis. Loyalty services may be set up based on purchases. Think of it as a virtual punch card. Request something 5 times, and get a discount on your 6th purchase.
A loyalty program can reward consumers based on how much they spend within a certain time. Customers who pay $500 will get some form of incentive or profit. Customers who pay $10,000 will get a $500 reward.
This allows people to increase their buying volume and average order size to hit the next spend tier. You do have a loyalty offer on the website. However, marketing on a handheld device can perform much better.
Compact Summary eCommerce Mobile App
- E-Commerce is the new frontier in the digital economy.
- Purchases are being made on the internet more than ever before.
- Making the transition to using mobile devices has literally taken over our lives.
- The growth rate of mobile app usage for all sectors is 6% per year.
- No matter how fast or responsive a mobile website may be, the app will always provide a more optimized user experience.
- At this present time, a mobile app version of your E-commerce website will give you a definitive lead, and customers would prefer to buy from mobile apps over websites.
- As time goes by, they will switch away from all online purchases you have as they shop from the mobile apps.
- If a web visitor is a little torn between deciding who to choose between you and your rival, having an eCommerce mobile app offers a justification to migrate to choosing your platform.
- Personalization is key to eCommerce growth.
- You are now using customized approaches to drive eCommerce sales.
Personalized eCommerce Mobile App
More reasons why you need an eCommerce mobile apps are
- To increase your customer retention rate and drive more sales to your stores.
- It helps you offer enhanced customer services to your customers.
- It can also significantly reduce the cart abandonment rate because an app can integrate a push notification to remind your customers about the abandoned items in their cart.
- Improves market communication with your customers.
I hope you now understand why you need an eCommerce Mobile App for your online store. So how do you build an app? With Swiftspeed Appcreator, you can create android and iOS Applications with zero knowledge of programming. Click here to get started.