The concept of communication is crucial to the survival and progress of any organizational structure, be it an educational or business enterprise; thus, the article gives an insight into the 10 benefits of an employee communication app in an organization.
In an organization, employees in carrying out their duties must communicate effectively with each other regardless of hierarchy or organizational structure, e.g., formal or informal, which is usually very arduous and tasking if it requires physical exchange of information within the workspace from different desks.
This, however, stresses the pertinence of a communication app as a handy tool in an organization. The objective of this blog post by Swiftspeed Appcreator is to shed more light on the 10 perks of using an employee app for domestic and in-company communication.
Did you know having an employee app for communication drives engagement at work? Want to know how? Let us take a ride into the perks:
Table of Contents
10 Benefits of a Communication App for Employees
10 benefits of a Communication App 1:
Communication Apps Boosts Employee Engagement
One of the cogent elements of productivity that can make or mar the success of an organization is employees engagement with work. Regardless of how vast the pool of your employees is: be it 100, 1,000, or 10,000, central to their productivity in your organization is engagement which is enhanced by communication across all strata.
In an ideal organizational setting, there should be engagement within employees, but in reality, only a handful of the employee populace are engaged in their workplace.
The happier your employees are at work, the better ambassadors will be while discussing their work outside the office. Measuring employee engagement is therefore very important.
2. Communication Apps Appeal to the World of Modern Employees
A large percentage of today’s workforce is mainly the younger generations, who are more exposed to the digital world and modern technology than older generations who had to carry out many tasks manually and in a blue-collar fashion.
The world is dynamic mos especially the digital world; hence, it is imperative as an employer to devise cutting-edge technology in your organization to aid the ease of operations. Doing this would help the environment appeal more to the younger, talented, and technologically inclined workforce. The secret to staying afloat in the entrepreneurship realm is keeping your services and products as relevant to the current trends as much as possible.
Due to the digital nature and inclination of the younger workforce, they are usually at arm’s length with their phones and digital devices for personal uses, which is why incorporating work-related tasks to their digital devices through a communication app makes their work tasks easier and more engaging.
Asides from having a young, talented, and technologically inclined workforce at your service, it helps you keep this vibrant and productive workforce in the long run due to the ease of operation your work provides, which invariably reduces the company’s cost of having to recruit and train new staff because some others had to leave because your work environment wasn’t technologically driven and favorable to them.
Retention rates are also significantly influenced by a favorable environment through a communication app that the comms app could introduce to an employee during the onboarding process. The onboarding process involves:
- Phase 1: Pre-onboarding. The first phase of onboarding, also called pre-onboarding, begins as soon as a candidate accepts your offer and continues until their first day of joining. …
- Phase 2: Welcoming new hires. …
- Phase 3: Role-specific training. …
- Phase 4: Easing the transition to their new role…
Introducing a communication app during this process influences an employee”s “whether to take the offer or not decision.”
3. Communication Apps Establish Company Culture
One of the important foundations for any successful organization is a recognized company culture and organizational value.
More goal-oriented companies find ways to get everyone to work towards the objective, which goal can only do with a company culture framework. By establishing the right culture and working environment in your company, staff productivity will gain more ground and progress.
Now, this begs the question, what does a communication app have to do with a company”s culture?
Firstly, it makes the company look more organized and strategic with its goals and objective and shows the company gives its employees all the necessary tools needed to achieve the stated goals and objectives, which strongly appeals to them.
Also, communication apps engender a bond and stronger relationship among employees as they are usually in constant contact with their co-workers even without physical presence.
In addition to improving communication among workers, it helps reduce barriers built by the hierarchy in the organization; hence it improves downward communication, i.e., from the topmost executive to the lowest level in the organization.
As an employer, you can create a custom workforce app that reflects the type of culture you want to create. The color choices to images, videos, push notifications, and other app content can instill the organizational culture you desire for your company.
4. Domestic Communication Apps Serve as an all Encompassing Source of Truth
Here’s how many applications different organizations of different sizes are using:
- Smaller companies with 1-100 employees — 102 apps
- Medium-sized companies with 101-1,000 employees — 185 apps
- Enterprise companies with 1,000+ employees — 288 apps
A domestic communication app solves the problem here on different strata. It can eliminate the need for multiple applications by providing all company information in a single source of truth.
These apps can be used for:
- Human resources
- Pay stubs and employee benefits information
- New hiring onboarding
- Workplace safety and compliance
- Employee training and development
- Company news and announcement
- Employee schedules
- Live chat messaging
- Message boards
- Employee directory
- Office location information
The list is limitless. For those of you who are already using other apps for certain employee-related or business-related tools, you can integrate your existing solutions with a custom communication app as well.
5. Communication Apps makes Communication Analytics measurable
Effective and resourceful business decisions are those taken after analysis of relevant data, which guides the decision-making process, making it difficult for any organization to make any growth-oriented decision without appropriate data collection mechanisms.
As the app facilitator and administrator, you can deduce how often the communication app is used, the frequency, and what features are mostly utilized.
These analytics derived and culled from the comms app can be engineered to cover up for employees’ deficits without using the app like they are supposed to. Facilitators can also use the analytics to improve upon areas reflected by the user’s frequency of use to boost work engagement.
For example, you might have certain company news announcements that drive more engagement and are much frequently used than others. Facilitators can use this information to create more announcements that fit into this category instead of wasting time on ones that gather less traction or are not frequent.
Administrators can easily use the app to get feedback in surveys, polls, etc., from employees.
The Society for Human Resource Management recently published a recent study that employees want to be heard and appreciate a participative management style than an autocratic one.
Communication apps provide a two-way communication model of sending information and getting feedback to respond to the stimulus (information). Facilitators could create an anonymous feedback platform for employees to express their opinions without bias or fear of disciplinary action.
All these provide actionable and credible analytics required for effective decision-making and keep employees upstanding and highly-spirited.
6. Domestic & In-Group Email Communication is needless with a Comms App
E-mails are gradually losing luster in internal communications as many no longer appeal to the workforce for many reasons.
One of the reasons is that it reduces productivity due to the amount of time spent on their respective emails at work, which employees can tailor towards other productive endeavors. Employees are spending up to 23% of their workday on email. On average, just one employee sends and receives 112 emails per day.
Work emails usually give off a pseudo sense of productivity and efficiency, making workers feel they are getting work done as they declutter their inboxes. Still, instead, they are wasting valuable time that employees can utilize in better initiatives.
Despite the gradual fadeout of email at the workplace, there are still areas of relevance it holds; hence there’s a need for a change in its way of usage rather than completely scrubbing it off the work environment. However, it doesn’t hide the truism that many companies seek better email alternatives, where communication apps come in as a viable fill-in.
7. Communication Apps actively provide Real-Time Communication
Communication apps allow employees to communicate with others at their convenience regardless of physical presence or distance barriers. Modern employees can effectively communicate with others at work on the spot, whether in transit from one place to another, working remotely, or at their break-times.
It allows them to remain connected to their jobs even though they carry on with normal life activities.
Conventional email and phone calls don’t afford this luxury as they require grinding your normal routine to a halt before you attend to them. Answering phone calls or having to reply to an email on a bus or at a restaurant by your employee is a tad tasking; hence a communication app would suffice best to fill the gap.
The company management can pass urgent information across to all employees regardless of physical distance or barriers. For example, push notifications can be used to inform employees of schedule changes or an urgent meeting, as the case may be.
8. Communication Apps Enable Synergy with Deskless and Remote Workers
Deskless and remote workers aren’t traditionally sitting behind a counter or at a desk in carrying out their duties. They are either working from home, in the field, or a place far off the reach of the conventional organization’s building.
The number of deskless workers globally sits pretty at 2.7 billion, which is about 80% of the world’s workforce, but out of this 80%, 44% do not feel connected to their employer, which shows an actual problem here.
Deskless workers are usually active on the job, in the fields or places requiring more physical than mental grit, and then expect them to respond to calls or reply to emails in those conditions can be quite discomforting.
Their work description doesn’t allow them to have a desktop or landline at an arms-length, unlike smartphones which are why a communication app would suffice anywhere regardless of prevailing circumstances.
From Human Resource self-service to safety handbooks, training manuals, and company announcements, employees can access all of this from anywhere.
Building a custom communication app with SwiftspeedAppcreator would help bridge this disengagement gap between your employee and you as the employer.
9. Communication Apps Deliver a High ROI (Return on Investment)
Obviously, you want to make sure that your decision to invest in employee communication will pay off in the long run. Hence we have compiled a list of areas where an employer would see returns on implementing a communication app:
- Increased engagement
- Increased productivity
- Increased profits
- Lower employee turnover rates
- Improved relationships with management
- Reduce costs associated with workplace safety incidents
- Lower costs associated with training
Depending on the size of your organization, an app can save hundreds of thousands if not millions of dollars and resources over time. You’ll begin to see the ROI almost immediately after implementing an app for internal comms.
10. Employee Communication Apps Are Easy to Use
User experience, ease of use, and smooth operations are to be considered in designing a communication app for employees. It would be counter-productive to invest in software solutions that would make tasks seem harder than they actually are for your employees,
The app experience must be frictionless, just like a mobile app experience. Workers employ the use of many mobile apps to attend to other needs that range from food-ordering, banking, etc., which significantly influences the way they live. It would be a steal to leverage this in your workplace too.
According to the Harvard Business Review, companies that invest in the employee experience are four times more profitable than those that don’t.
In a nutshell, apps that improve employee experience have staggering effects on the company, which mirrors the benefits of a communication app at various levels.
If you envisage making landmark changes to the domestic and internal communication mechanism of your company, this article gives a panoramic eye view of the top 10 benefits of a communication app for employees.
Are you ready to tip the scales of professional organization development in your favor?
At Swiftspeed, we are just the perfect “go-to guy” for your custom workforce app/ Our software is easy to use, requires no coding skills, and it is the fastest and easiest way to build a top-tier app for your business.
Visit us today at Swiftspeed